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The average Facebook Cause had only generated $500.00 while house social networks have been generating $10,000 or more over the last year.
The very high level of commitment by nonprofits to Facebook and building their own house social networks. 75% of nonprofits have a presence on Facebook, and 1/3 are building their own house social networks. We’re seeing a lot of interest, but we were surprised by how much commitment is ALREADY in place.
